Tuesday, October 02, 2007

Implicit Attitudes - Links to more info

Thanks to everyone who came to our first meeting, and to Cat Goodall for presenting! Given the interest/questions on implicit attitudes generated by Cat's presentation, I'm posting some resources that you might want to check out:

Implicit Association Test:
https://implicit.harvard.edu/implicit/
Includes a cool demonstration and a chance to participate in actual research using this measure.

Affect Misattribution Procedure:
http://www.unc.edu/~bkpayne/publications/Payne_2005_An-Inkblot-for-Attitudes.pdf
Article describing the use of ambiguous stimuli in projective tests. The Chinese character Cat used is an example of such a stimulus.

Lexical Decision Task:
http://www.essex.ac.uk/psychology/experiments/lexical.html
Another online demonstration. This one involves decisions as to whether letter strings are words or not. We didn't discuss this type of measure at the meeting, and this demo doesn't get at how primes can make it easier to recognize words related to the primed construct. But it does demonstrate the basic recognition task.

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